Cookie policy
This is an English translation provided for convenience. The Italian version is the legally binding text.
This page explains which cookies PrinTrace uses, what they are for, and how you can choose which ones to accept.
What cookies are
Cookies are small files that the site saves on your device. They make the site work, remember your choices, or collect statistical or advertising information. Some are necessary, others only run if you allow them.
How you choose
On your first visit, a banner appears. Until you make a choice, no non-technical cookie runs. The only third-party script that loads straight away is Google Analytics, which uses no cookies without your consent (see “Statistics”). Meta Pixel and LinkedIn Insight do not load. You can:
- Accept all cookies;
- Reject non-technical cookies (both options carry equal weight);
- Customise your choice by category.
Closing the banner with the X is the same as continuing with technical cookies only.
Your choice remains valid for 6 months, after which you will be asked again (sooner, if the tools we use change). You can change it at any time from the “Cookie preferences” link at the bottom of every page, or from the button below. If you withdraw consent, first-party analytics cookies are deleted.
Technical cookies
These cookies do not require consent because they are essential for the site to work.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
pt_consenso |
PrinTrace (first party) | 6 months | Remembers the choice made on the cookie banner |
Anyone who logs into the WordPress reserved area (DPS staff only) also receives WordPress session cookies (wordpress_logged_in_*, wordpress_sec_*, wp-settings-*). Site visitors do not receive these.
Statistics
We use Google Analytics 4 to collect aggregated data on visits and pages viewed, with Google’s “advanced consent mode” (Consent Mode). It works in two ways, depending on your choice.
If you accept statistics, Google Analytics uses these cookies:
| Name | Provider | Duration | Purpose |
|---|---|---|---|
_ga |
Google Ireland Ltd | 13 months | Distinguishes users for Google Analytics 4 statistics |
_ga_<ID> |
Google Ireland Ltd | 13 months | Maintains session state for Google Analytics 4 |
Google Signals is activated only if you also accept marketing cookies.
Until you choose, or if you reject, Google Analytics does not save cookies on your device and does not read existing ones. On every page view, and on every action we measure (for example a click on the phone number), your browser still sends Google a cookieless signal. The signal contains:
- date and time, the page visited and the page you came from;
- the type of browser and operating system;
- the consent status;
- whether you came from a Google ad (yes or no only);
- a random number that changes on every page, so it cannot recognise you from one page to the next or between visits.
As with any internet connection, Google also receives your IP address: it states that Google Analytics 4 does not log or store it. Google uses these signals to estimate, in aggregate, the visits of people who have not given consent.
If you do not want to send even these signals, you can install the Google Analytics opt-out browser add-on or block third-party scripts in your browser settings.
Marketing
Active only if you give consent. They are used to measure the effectiveness of our campaigns and to show you relevant ads on the platforms listed below.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
_fbp |
Meta Platforms Ireland Ltd (first party) | 3 months | Meta Pixel: measures the effectiveness of advertising campaigns on Meta |
fr |
Meta Platforms Ireland Ltd (facebook.com) | 3 months | Meta Pixel: shows relevant ads on Facebook and Instagram |
li_sugr |
LinkedIn Ireland Unlimited Company | 3 months | LinkedIn Insight Tag: browser identification for statistics |
bcookie |
LinkedIn Ireland Unlimited Company | 1 year | LinkedIn Insight Tag: browser identification |
lidc |
LinkedIn Ireland Unlimited Company | 1 day | LinkedIn Insight Tag: routes data to the correct datacentre |
UserMatchHistory |
LinkedIn Ireland Unlimited Company | 30 days | LinkedIn Insight Tag: synchronisation for advertising retargeting |
AnalyticsSyncHistory |
LinkedIn Ireland Unlimited Company | 30 days | LinkedIn Insight Tag: synchronisation of statistical data |
li_fat_id |
LinkedIn Ireland Unlimited Company | 30 days | LinkedIn Insight Tag: identifier used for conversion tracking |
Third-party cookie names and durations may change over time: for the most up-to-date information, see the providers’ own notices:
Third-party content: Google Maps
On the Contact page, the map does not load automatically. It only appears after you click “Show the map”. At that point Google receives your IP address and may use its own cookies. Before you click, no call is made to Google.
The site’s fonts are served directly by PrinTrace: no call is made to Google Fonts.
Transfer of data outside the European Union
Google, Meta and LinkedIn adhere to the EU-US Data Privacy Framework, which governs the transfer of data to the United States.
How to block cookies from your browser
You can also block or delete cookies directly from your browser settings, independently of the choices made on the PrinTrace banner.
Data controller and contacts
For the rest of the processing of your data, please refer to the privacy policy.
Data controller: D.P.S. Soluzioni Informatiche S.r.l., VAT number 07043801005, Viale Giorgio Ribotta 11, 00144 Rome, Italy. Tel. +39 06 5290689, email info@printrace.eu.
Last updated: 23 October 2026.